What we offer
From one-off promotions to fully automated campaigns — SMSPoP gives every Zimbabwean business the tools to reach Econet and NetOne customers instantly.
A complete platform — not just a gateway. Everything you need to connect with your customers through SMS.
Send thousands of messages in a single click. Add personalisation tokens, pick a sender ID, and reach every Econet and NetOne subscriber in your list simultaneously.
Flash sales, seasonal offers, and loyalty rewards drive repeat business. SMS delivers your promotion directly — no algorithm, no spam folder, no feed to scroll past.
Plan your campaigns in advance. Set the exact date and time for delivery — perfect for public holidays, salary dates, and event reminders across Zimbabwe's timezone.
Embed SMS sending into your own website, CRM, or app. Our REST API uses simple Bearer token authentication and returns per-contact delivery status in real time.
Zimbabwe's most competitive bulk SMS rates — starting at $0.02 per SMS with no setup fees, no subscriptions, and no minimum commitment. Top up with EcoCash.
Direct carrier integrations with Econet (077/078) and NetOne (071) via SMPP and HTTP protocols. 98% delivery rate, automatic retries, and 99.95% platform uptime.
Best practices
SMSPoP customers who follow these five practices see consistently higher engagement rates across Econet and NetOne audiences.
Group your contacts by purchase history, location, or industry. A targeted message to 200 relevant Harare customers outperforms a generic blast to 2,000. Use SMSPoP's contact groups to segment once and reuse forever.
In Zimbabwe, best response times are weekday mornings (8–10am) and early evenings (5–7pm). Avoid late nights and early mornings. Use SMSPoP's scheduler to pre-set delivery for maximum impact.
A single SMS segment is 160 characters. Multi-segment messages cost more credits and feel less urgent. State your offer, include a clear action, and add an opt-out line. Tight copy converts better.
"Visit us today", "Reply YES", "Show this SMS at checkout" — pick one action and make it obvious. Multi-step CTAs cause friction. The fewer decisions a customer has to make, the higher your conversion rate.
Check your delivery reports after every campaign. High failure rates may mean bad number formats (always use 263xxxxxxxx). Test different messages with small groups before blasting your full list.
Only send to customers who have consented to receive SMS from you. This reduces opt-outs, protects your sender ID reputation, and keeps your campaigns delivering to Econet and NetOne inboxes reliably.
The SMS advantage
open rate within 3 minutes
higher response than email marketing
internet connection required to receive
characters — forces clarity and urgency
No setup fees. No monthly subscription. EcoCash accepted. Your first campaign takes under 5 minutes to set up.
Questions? Call +263 71 423 9734 or email our team
